Description
Pinakin Publishing Customer Relationship Management 1st Edition 2025 by Joseph Barret
“Customer Relationship Management” provides a comprehensive guide to understanding and implementing effective CRM strategies. This book explores key concepts such as customer segmentation, loyalty programs, data-driven marketing, and customer service excellence. By blending theoretical insights with practical tools, it offers readers actionable strategies to build and maintain strong customer relationships. Featuring real-world case studies and best practices, “Customer Relationship Management” is an invaluable resource for students, marketing professionals, and business managers aiming to enhance customer satisfaction and drive business growth.