Description
Pinakin Publishing Brand Management Text and Cases by Laura Beatty
Brand Management Text and Cases provides a thorough exploration of brand management principles and practices, enhanced by real-world case studies. The book covers essential topics such as brand strategy, equity, positioning, and performance measurement. This book combines theoretical insights with practical applications, offering readers a comprehensive guide to building and managing strong brands. This resource is ideal for students, marketing professionals, and brand managers seeking to understand and apply effective brand management techniques.