Description
Pinakin Publishing Advertising Management 2025 by Richard Bean
“Advertising Management” delves into the principles and practices of managing advertising campaigns effectively. The book covers essential topics such as strategic planning, campaign development, and media management. This book provides insights into budgeting, measurement, and evaluation techniques to ensure the success of advertising initiatives. With a focus on both theory and practical application, this book is designed for advertising managers, marketers, and students who seek to understand and implement successful advertising strategies