Description
Pinakin Publishing Advertising and Sales Promotion 2025 by Richard Bean
“Advertising and Sales Promotion” provides an in-depth look at the strategies and techniques used in advertising and promoting products or services. The book explores various aspects of advertising campaigns, including creative development, media planning, and consumer behavior. This book discusses the integration of sales promotion tactics to enhance marketing effectiveness. The book also examines case studies and industry practices, offering practical advice for creating successful advertising and promotional strategies. This resource is valuable for marketing professionals, advertisers, and students looking to understand and apply effective promotional techniques.