Description
Pinakin Publishing Advertising and Personal Selling by Martin Baynton
Advertising and Personal Selling” explores the key principles and practices of advertising and personal selling in a comprehensive manner. The book delves into the strategies and techniques used to create effective advertising campaigns and engage in successful personal selling. This book provides insights into consumer behavior, sales tactics, and the integration of advertising with sales efforts. With practical examples and case studies, the book offers valuable guidance for both students and professionals seeking to enhance their skills in these critical areas of marketing. It emphasizes the importance of aligning advertising and sales strategies to achieve business goals.