Description
KOGAN PAGE LIMITED Words That Work by Val Wright
Challenge the 'business as usual' rhetoric and create a stronger narrative in today's purpose-driven society with Words That Work._x000D__x000D_When a Broadway or West End show opens on its first night, everyone knows their lines. When it's time for the Super Bowl, the Olympics or World Cup, the athletes have prepared with precision. Yet in board rooms, company away days and conferences around the world, repeatedly leaders are starting off badly when millions in revenue are at stake. The most successful executives know that they need to invest their time in preparing in a thoughtful and intentional way to continuously improve their knowledge and communication skills so that they can effectively lead their organizations. _x000D__x000D_Words That Work will help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time. But Words That Work does more than that. It calls on leaders to challenge the 'usual' business conversations. Val Wright turns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skilfully and persuasively._x000D_ _x000D_
Chapter - 01: Creating a Company of Truth Tellers;_x000D_
Chapter - 02: Setting the Right Hurdle Height;_x000D_
Chapter - 03: Getting Others to Cooperate;_x000D_
Chapter - 04: Creative Internal Communications;_x000D_
Chapter - 05: Customers at the Heart of Your Company;_x000D_
Chapter - 06: It's a Lovely Day for a Moonshot;_x000D_
Chapter - 07: How to Love Your Anger and Other Emotions;_x000D_
Chapter - 08: Taking the Boredom Out of Your Board of Directors;_x000D_
Chapter - 09: Turning Investor and Media Interactions to Your Advantage;_x000D_
Chapter - 10: Creating Your Perfect Executive Launch;_x000D_
Chapter - 11: Creating Your Playbook for Success;_x000D_