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Strategic Management Of Technological Innovation 6Th Edition at Meripustak

Strategic Management Of Technological Innovation 6Th Edition

Books from same Author: Melissa Schillings Ravi Shankar

Books from same Publisher: Mc Graw Hill India

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    • General Information  
    Author(s)Melissa Schillings Ravi Shankar
    PublisherMc Graw Hill India
    Edition6th
    ISBN9789353168315
    Pages384
    BindingPaperback
    LanguageEnglish
    Publish YearAugust 2019

    Description

    Mc Graw Hill India Strategic Management Of Technological Innovation 6Th Edition by Melissa Schillings Ravi Shankar

    This Book: Strategic Management Of Technological Innovation Sixth Edition Is Written For Courses That May Be Called Strategic Management Of Technology And Innovation Technology Strategy Technology Innovation Technology Management Or For Specialized New Product Development Courses That Focus On Technology. The Subject Is Approached As A Strategic Process And As Such Is Organized To Mirror The Strategic Management Process Used In Most Strategy Textbooks Progressing From Assessing The Competitive Dynamics Of A Situation To Strategy Formulation To Strategy Implementation. Highlights: 1. Complete Coverage For Both Business And Engineering Students 2. New Short Cases And New Indian Cases 3. Cases Data And Examples From Around The World 4. More Comprehensive Coverage And Focus On Current Innovation Trends.