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Services Marketing 7Th Edition at Meripustak

Services Marketing 7Th Edition

Books from same Author: Valarie A. Zeithaml Mary Jo Bitner Dwanye D. Gremler

Books from same Publisher: MC GRAW HILL INDIA

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    • General Information  
    Author(s)Valarie A. Zeithaml Mary Jo Bitner Dwanye D. Gremler
    PublisherMC GRAW HILL INDIA
    Edition7th
    ISBN9789353160777
    Pages624
    BindingPaperback
    LanguageEnglish
    Publish YearJune 2018

    Description

    MC GRAW HILL INDIA Services Marketing 7Th Edition by Valarie A. Zeithaml Mary Jo Bitner Dwanye D. Gremler

    The seventh edition of our hallmarked text on Services Marketing by Zeithaml Bitner Gremler and Pandit introduces readers to the vital role that services play in economy and its future. Services dominate the advance economy of the world and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter and emphasizes the knowledge needed to implement service strategies for competitive advantage across industries