Sensory Marketing An Introduction at Meripustak

Sensory Marketing An Introduction

Books from same Author: Bertil Hultén

Books from same Publisher: Sage Publishing

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  • General Information  
    Author(s)Bertil Hultén
    PublisherSage Publishing
    ISBN9781526423252
    Pages240
    BindingSoftcover
    Publish YearMay 2020

    Description

    Sage Publishing Sensory Marketing An Introduction by Bertil Hultén

    Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses