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Rural Marketing : Text And Cases 2Nd Edn at Meripustak

Rural Marketing : Text And Cases 2Nd Edn

Books from same Author: C. S. G. Krishnamacharyulu

Books from same Publisher: Pearson Education India

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)C. S. G. Krishnamacharyulu
    PublisherPearson Education India
    Edition2nd
    ISBN9788131732632
    Pages608
    BindingPaperback
    LanguageEnglish
    Publish YearJune 2010

    Description

    Pearson Education India Rural Marketing : Text And Cases 2Nd Edn by C. S. G. Krishnamacharyulu

    The second revised and enlarged edition of Rural Marketing: Text and Cases while retaining the popularfeatures of the first edition provides a more comprehensivecoverage of the changing profiles issues and practices in thecontext of rural marketing. Built on the general marketingmanagement framework the book discusses the strategic issues thatinfluence marketing in rural areas by highlighting numerousexamples from India. A clear and compelling writing style cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students andprofessionals striving to make a career in rural marketing. Offers readers a comprehensive coverage of rural marketing practices Eight new chapters that blend concepts with real-time practices Focuses on emerging issues in the arena of rural marketing Complete coverage of social marketing and the service and agri-input sectors Facilitates analysis of rural consumer behaviour and evaluation of competitors practices