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Record Label Marketing 3Rd Edition at Meripustak

Record Label Marketing 3Rd Edition

Books from same Author: Clyde Philip Rolston  Amy Macy  Tom Hutchison  Paul Allen

Books from same Publisher: Taylor & Francis Ltd

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Clyde Philip Rolston  Amy Macy  Tom Hutchison  Paul Allen
    PublisherTaylor & Francis Ltd
    Edition3rd
    ISBN9780367241223
    Pages492
    BindingPaperback
    LanguageEnglish
    Publish YearFebruary 2019

    Description

    Taylor & Francis Ltd Record Label Marketing 3Rd Edition by Clyde Philip Rolston  Amy Macy  Tom Hutchison  Paul Allen

    How Music Companies Brand and Market Artists in the Digital Era. Record Label Marketing Third Edition is the essential resource to help you understand how recorded music is professionally marketed.Fully updated to reflect current trends in the industry this edition is designed to benefit marketing professionals music business students and independent artists alike.As with previous editions the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book youll master the jargon