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International Marketing 18Th Edition at Meripustak

International Marketing 18Th Edition

Books from same Author: CATEORA

Books from same Publisher: MC GRAW HILL INDIA

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    • General Information  
    Author(s)CATEORA
    PublisherMC GRAW HILL INDIA
    ISBN9789389538243
    Pages720
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2019

    Description

    MC GRAW HILL INDIA International Marketing 18Th Edition by CATEORA

    International marketing addresses global issues and describes concepts relevant to all international marketers regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have they are affected by the competitive activity in the global marketplace. It is this perspective that the authors bring into this edition of the text. The text focuses on the strategic implications of competition in different markets. The environmental and cultural approach to international marketing permits a truly global orientation.thus the reader horizon is not limited to any specific nation but the text provides an approach and framework for identifying and analysing the important cultural and Environmental uniqueness of any nation or global region.