Guide To Media Relations at Meripustak

Guide To Media Relations

Books from same Author: Schenkler and Herrling

Books from same Publisher: Pearson India

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Schenkler and Herrling
    PublisherPearson India
    Edition1st Edition
    ISBN9788131756171
    Pages144
    BindingSoftcover
    LanguageEnglish
    Publish YearJanuary 2010

    Description

    Pearson India Guide To Media Relations by Schenkler and Herrling

    Exploring how to effectively communicate with the media, this text offers students a practical and concise guide to all aspects of media relations. Examining the media's pervasive presence and influence on business, this First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts and how to differentiate between financial media and mainstream media.Using a practical and reader-friendly approach, this text also provides solid direction on public relations strategies such as writing press releases, creating press lists and planning news conferences.