Globalization And Standards Issues And Challenges In Indian Business at Meripustak

Globalization And Standards Issues And Challenges In Indian Business

Books from same Author: DAS K

Books from same Publisher: SPRINGER

Related Category: Author List / Publisher List


  • Retail Price: ₹ 11032/- [ 11.00% off ]

    Seller Price: ₹ 9818

Sold By: MeriPustak      Click for Bulk Order

Offer 1: Get ₹ 111 extra discount on minimum ₹ 500 [Use Code: Bharat]

Offer 2: Get 11.00 % + Flat ₹ 100 discount on shopping of ₹ 1500 [Use Code: IND100]

Offer 3: Get 11.00 % + Flat ₹ 300 discount on shopping of ₹ 5000 [Use Code: MPSTK300]

Free Shipping (for orders above ₹ 499) *T&C apply.

In Stock

Free Shipping Available



Click for International Orders
  • Provide Fastest Delivery

  • 100% Original Guaranteed
  • General Information  
    Author(s)DAS K
    PublisherSPRINGER
    ISBN9788132219934
    Pages300
    BindingHardbound
    LanguageEnglish
    Publish YearOctober 2014

    Description

    SPRINGER Globalization And Standards Issues And Challenges In Indian Business by DAS K

    The changes following more than two decades of economic reforms and globalization of the Indian economy - at state, corporate sector, and consumer level - raise interesting questions on the ways in which the stakeholders will continue to engage on the world stage, politically, socially and economically. One key feature of global trade over this period has been the growing importance of not only product standards but, importantly, labor, environmental, food safety and social standards. Being essentially a non-tariff barrier,standards have often become critical to market access and essential to sustained competitiveness. This has a clear impact on the manner in which both global and Indian business is conducted now and in the future. It also underlines the need for a new area of enquiry that addresses the following questions: How are the Indian public and private actors - the state, domestic firms, local consumers and society - influencing and being influenced by such standards? Do standards really matter in an overwhelmingly informal production sphere, with consumers deeply segmented on the basis of a highly skewed distribution of income and with the rural population becoming further marginalized?