Fundamentals Of International Business at Meripustak

Fundamentals Of International Business

Books from same Author: Michael R. Czinkota , Ilkka A. Ronkainen , Michael H. Moffett

Books from same Publisher: Cengage Learning, Inc

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Michael R. Czinkota , Ilkka A. Ronkainen , Michael H. Moffett
    PublisherCengage Learning, Inc
    ISBN9780324259643
    Pages560
    BindingPaperback
    Language English
    Publish YearMay 2003

    Description

    Cengage Learning, Inc Fundamentals Of International Business by Michael R. Czinkota , Ilkka A. Ronkainen , Michael H. Moffett

    Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and graphs. Contemporary business situations and critical events are featured and discussed in each chapter-with special attention to the impact technology. Throughout the text every effort has been made to present complex ideas in an easy-to-understand language and format.