Description
Pearson Fortune At The Bottom Of The Pyramid by C K Prahalad
Fortune At The Bottom of The Pyramid : Eradicating Poverty Through Profits is a comprehensive book on the various business models industries can employ to tackle the plague of poverty. Drawing on his own insights in the original newspaper article, the book takes readers through the myriad models which companies around the world have employed to eradicate the problems of poverty in their neighbourhoods and how others can do the same. He interviews several notable CEOs to take their views on the problems facing us today and how poverty and the bottom of the pyramid can be effectively tackled if we work together. He also explains how Jaipur Rugs has managed to pull through with an innovative new supply chain from around the world, and how wireless, agribusiness, healthcare, consumer goods, and finance industries have changed the playing field. In addition, he provides solutions for the questions he raises, regarding profit, marketability, innovation, scale and oppurtunity. This book is an indispensable title for anyone interested in studying business models to eradicate poverty.