E-Business 10Th Edition at Meripustak

E-Business 10Th Edition

Books from same Author: Schneider

Books from same Publisher: Cengage India

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  • General Information  
    Author(s)Schneider
    PublisherCengage India
    Edition10
    ISBN9788131526279
    Pages608
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2015

    Description

    Cengage India E-Business 10Th Edition by Schneider

    E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, E-Business, 10E, equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing and the latest development in online payment processing systems.


    Key Features:-

    • Illustrating important points with actual business cases
    • Examines the impact of the 2009 recession on electronic commerce
    • Covers the recent rapid e-commerce growth in China and the developing world
    • Explains how social media are being used in online marketing and growth strategies
    • Discusses emerging issues in technology-enabled outsourcing
    • Includes the latest developments in online payment processing systems