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Creating Powerful Brands 4Th Edition at Meripustak

Creating Powerful Brands 4Th Edition

Books from same Author: Elaine Wallace and Leslie De Chernatony and Malcolm Mcdonald

Books from same Publisher: Routledge

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Elaine Wallace and Leslie De Chernatony and Malcolm Mcdonald
    PublisherRoutledge
    Edition4
    ISBN9781856178495
    Pages504
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2015

    Description

    Routledge Creating Powerful Brands 4Th Edition by Elaine Wallace and Leslie De Chernatony and Malcolm Mcdonald

    This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets - Summarizes the latest thinking and best practice in the domain of branding All new real marketing campaigns show how branding theories are implemented in practice Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.