Description
Reference Press Women Technology and Entrepreneurship by Vinnie Jauhari and Charla Griffy-Brown
This book explores the dynamics of entrepreneurship initiated by women, and it assesses the role of technology in sustaining the same. The case studies are sourced from various countries such as the US, India, Singapore, the UK, the Middle East, Slovenia, and Chile. These cases give insight into the socio-economic contexts and how, in given industry scenarios, these initiatives were successful. Women, Technology and Entrepreneurship takes the reader through the trials, tribulations, and successes of women entrepreneurs in diverse sectors which have leveraged technology to achieve their goals. The cases have strong conceptual underpinnings of management theory enmeshed into them. They also include: environmental and governmental support networks, the exploration of ideas behind the creation of a business, supporting institutions and firms, key obstacles encountered and how these were resolved, the current state of business, and future growth scenarios. The strong management underpinning makes this book a valuable resource both for entrepreneurs, managers, and academics.