Web Systems Design And Online Consumer Behavior at Meripustak

Web Systems Design And Online Consumer Behavior

Books from same Author: Yuan Gao

Books from same Publisher: IGI Global Scientific Publishing

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  • General Information  
    Author(s)Yuan Gao
    PublisherIGI Global Scientific Publishing
    ISBN9781591403272
    Pages330
    BindingHardcover
    LanguageEnglish
    Publish YearNovember 2004

    Description

    IGI Global Scientific Publishing Web Systems Design And Online Consumer Behavior by Yuan Gao

    Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.