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Understanding Hospitality Marketing at Meripustak

Understanding Hospitality Marketing

Books from same Author: Ruwali N B/ Rana V

Books from same Publisher: The Hospitality Press

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Ruwali N B/ Rana V
    PublisherThe Hospitality Press
    ISBN9788193203262
    Pages272
    BindingSoftcover
    LanguageEnglish
    Publish YearJanuary 2016

    Description

    The Hospitality Press Understanding Hospitality Marketing by Ruwali N B/ Rana V

    This textbook is a must have handbook for university undergraduate or college students studying hospitality and/or tourism marketing for the first time. This book is aimed at providing an easy-to-read text, which presents a review of modern marketing theory in the context of marketing the hospitality industry. Numerous examples from the industry are provided to illustrate real-life practice and give a better understanding of hospitality marketing. Book contains five chapters, one for each of the key elements that is required to understand about marketing.