Description
PEARSON INDIA Understanding Cross Cultural Management 2009 Edition by Browaeys
A brand new text incross-cultural management which presents the key themes and issuesin managing people and organisations across national and culturalboundaries. The book offers a selective but broad view of currentthinking on culture linked to management, organisation andcommunication. It also encourages the reader to apply theories andideas to practice ? and to relate them to their own experience ?through various examples and mini-cases from the business world, and a range of practical activities. The book has been written forundergraduate and postgraduate students studying cross-cultural andinternational management as part of specialist internationalbusiness programmes, or generic business-related qualifications.