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Understanding Children As Consumers at Meripustak

Understanding Children As Consumers

Books from same Author: David W Marshall

Books from same Publisher: Sage Publishing

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    • General Information  
    Author(s)David W Marshall
    PublisherSage Publishing
    Edition..
    ISBN9781847879271
    Pages280
    BindingPaperback
    LanguageEnglish
    Publish YearMay 2010

    Description

    Sage Publishing Understanding Children As Consumers by David W Marshall

    What Drives Children As Consumers? How Do Advertising Campaigns And Branding Effect Children And Young People? How Do Children Themselves Understand And Evaluate These Influences?Whether Fashion Toys Food Branding Money - From Tv Adverts And The Supermarket Aisle To The Internet And Peer Trends There Is A Growing Presence Of Marketing Forces Directed At And Influencing Children And Young People. How Should These Forces Be Understood And What Means Of Research Or Dialogue Is Required To Assess Them? With Critical Insight The Contributors To This Collection Take Up The Evaluation Of The Child As An Active Consumer And Offer A Valuable Rethinking Of The Discussions And Literature On The Subject. Features:* 14 Original Chapters From Leading Researchers In The Field* Each Chapter Contains Vignettes Or Case Examples To Reinforce Learning* Contains Consideration Of Future Research Directions In Each Of The Topics That The Chapters Cover.This Book Will Be Relevant Reading For Postgraduates And Advanced Undergraduates With An Interest In Children As Consumers Consumer Behaviour And On Marketing Courses In General As Well As For Researchers Working In This Field.Show More