Track Order   | Customer Support   | Request Book   |
International Order
Understanding Behavioral Finance1St Edn at Meripustak

Understanding Behavioral Finance1St Edn

Books from same Author: Lucy F. Ackert

Books from same Publisher: Cengage Learning India

Related Category: Author List / Publisher List

  • Retail Price: ₹ 635/- [ 5.00% off ]

    Seller Price: ₹ 603

Sold By: T K Pandey      Click for Bulk Order

Offer 1: Get ₹ 111 extra discount on minimum ₹ 500 [Use Code: Bharat]

Offer 2: Get 5.00 % + Flat ₹ 100 discount on shopping of ₹ 1500 [Use Code: IND100]

Offer 3: Get 5.00 % + Flat ₹ 300 discount on shopping of ₹ 5000 [Use Code: MPSTK300]

Free Shipping (for orders above ₹ 499) *T&C apply.

In Stock

Free Shipping Available


Click for International Orders
  • Provide Fastest Delivery
  • 100% Original Guaranteed
    • General Information  
    Author(s)Lucy F. Ackert
    PublisherCengage Learning India
    Edition1st
    ISBN9788131515440
    Pages348
    BindingPaperback
    LanguageEnglish
    Publish YearDecember 2011

    Description

    Cengage Learning India Understanding Behavioral Finance1St Edn by Lucy F. Ackert

    This comprehensive textideal for todays behavioral finance electivelinks finance theory and practice to human behavior. The book begins by building upon the established conventional principles of finance before moving into psychological principles of behavioral finance including heuristics and biases overconfidence emotion and social forces. Readers learn how human behavior influences the decisions of individual investors and professional finance practitioners managers and markets. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers utilize theory and applications in every chapter with a wide variety of end-of-chapter exercises discussion questions simulations and experiments that reinforce the books applied approach.