Description
PEARSON INDIA Tourism Marketing 2010 Edition by DEVASHISH DASGUPTA
Description
Tourism industry in India is one of them most profitableindustries in the country and contributes substantially to foreignexchange. Increased tourism in India has created jobs in a varietyof related sectors, both directly and indirectly. Almost 20 millionpeople are now working in the Indias tourism industry. Indiastourism is thriving, owing to a huge surge in both business andleisure travel by foreign and domestic tourists. According to thelatest Tourism Satellite Accounting (TSA) research released by theWorld Travel and Tourism Council (WTTC) and its strategic partnerAccenture, Indias travel and tourism industry is expected togenerate approximately US$ 275.5 billion by 2018. This book isfirst of its kind in the complete book market. No other book dealswith the subject that exhaustively. It is based on a wellresearched structure of marketing. All chapters are based oninternational research in tourism and Special care has been takento give the book a global touch. It covers almost all prominentinternational destinations.
A number of unsung tourist destinations have been discussed in depth throughout the book to give a unique reading experience.
Real-life tourist experiences have been recorded and converted into short case lets for discussion as well as for knowledge assimilation (IIM Lucknow as well as students of other institutes have shared their experiences.)
A glossary of terminologies as well as a glossary of tourist destinations given at the end of the book.
Each chapter is followed by an exhaustive bibliography and discussion questions
Tourism Market Environment Scanning
Tourist Consumer Behaviour
Customer Value, Loyalty and Satisfaction
Services Marketing Issues in Tourism
Marketing Mix and Cs of Marketing in Tourism
Tourism Life Cycle
Tourist Market Segmentation and Targeting
Differentiation andamp; Positioning in Tourism
Tourism Product Development and Packaging
Tourism Promotional Mix: An Integrated Marketing Communication (IMC) Approach
Destination Branding: Building Brand Equity
Information and Communication Technology and Tourism Marketing
Tourism Marketing: Planning, Implementation andamp; Control-A Holistic Approach
Contemporary Avenues in Tourism