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The Why of the Buy Consumer Behavior and Fashion Marketing - Bundle Book + Studio Access Card at Meripustak

The Why of the Buy Consumer Behavior and Fashion Marketing - Bundle Book + Studio Access Card

Books from same Author: Lorynn Divita Patricia Mink Rath Stefani Bay Richard Petrizzi Penny Gill

Books from same Publisher: Fairchild Books

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    • General Information  
    Author(s)Lorynn Divita Patricia Mink Rath Stefani Bay Richard Petrizzi Penny Gill
    PublisherFairchild Books
    Edition3rd Edition
    ISBN9781501382284
    Pages302
    BindingSoftcover
    LanguageEnglish
    Publish YearMay 2023

    Description

    Fairchild Books The Why of the Buy Consumer Behavior and Fashion Marketing - Bundle Book + Studio Access Card by Lorynn Divita Patricia Mink Rath Stefani Bay Richard Petrizzi Penny Gill

    Even as the fashion industry changes rapidly with new technologies styles and trendsetters one thing remains constant the customer is key. But with more competition than ever before how do fashion brands reach elusive customers and even more crucially establish loyalty? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses this text explains the motivation behind consumer choice and purchase written in a clear manner with industry examples. This text will cover updates in technology and social media which have changed the landscape of the fashion market. Discussion of the pandemic diversity sustainability and ethical practices are also included. Student activities mini-projects and brand new "Just-in-Case" case studies promote application of the text concepts for a complete understanding of The Why of the Buy.STUDIO Features Include - Self-assessment quizzes to test yourself on what you have just read- Flashcards of key terms and concepts covered in the bookInstructor Resources- Instructor’s Guide to help incorporate the text into your classroom-The Test Bank includes sample test questions for each chapter- PowerPoint Slides for every chapter