The Social Psychology of Minority Influence 2010 Edition at Meripustak

The Social Psychology of Minority Influence 2010 Edition

Books from same Author: Gabriel Mugny, Juan A. Perez, Translated by Vivian Waltz Lamongie

Books from same Publisher: CAMBRIDGE

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  • General Information  
    Author(s)Gabriel Mugny, Juan A. Perez, Translated by Vivian Waltz Lamongie
    PublisherCAMBRIDGE
    ISBN9780521128780
    Pages208
    BindingPaperback
    LanguageEnglish
    Publish YearFebruary 2010

    Description

    CAMBRIDGE The Social Psychology of Minority Influence 2010 Edition by Gabriel Mugny, Juan A. Perez, Translated by Vivian Waltz Lamongie

    This book, first published in 1987, looks at the processes and spread of social innovation: the mechanisms of this innovation are rooted in the conflict that minorities are capable of creating in others and introducing into the social system. These innovations give rise to rejection, discrimination and denial of the minority group. However, minority ideas take root and gradually new norms replace the old ones. Despite the denial, therefore, the marginal standpoint of minority groups can have an impact on the belief systems and behaviour patterns of other individuals. This book proposes a psychosociological explanation of these individual and collective phenomena by articulating the underlying identification games and cognitive activities. It throws fresh light not only on minority influence, but also on major themes of social psychology, especially theories of intergroup conflict, persuasion and attitude change. Based upon a series of experiments which have been developed and refined for the 1991 English edition, this is a rigourous and valuable contribution to the study of minority influence on social processes. Table of contents :- 1. Explain change; 2. Minority influence and social comparison; 3. The limits of discrimination; 4. Validation and minority influence; 5. Comparison and validation in minority influence; 6. Resistance and change; 7. Appendices; References; Index.