The Sage Handbook Of Digital & Social Media Marketing at Meripustak

The Sage Handbook Of Digital & Social Media Marketing

Books from same Author: Annmarie Hanlon

Books from same Publisher: Sage Publishing

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  • General Information  
    Author(s)Annmarie Hanlon
    PublisherSage Publishing
    Edition1st Edition
    ISBN9781529752168
    Pages1144
    BindingHardcover
    LanguageEnglish
    Publish YearJuly 2022

    Description

    Sage Publishing The Sage Handbook Of Digital & Social Media Marketing by Annmarie Hanlon

    Digital and social media marketing have been defining and transformative topics in marketing research and practice in the early 21st century. These two Handbooks provide a digital and social media marketing journey that flows from methods and methodologies. Each volume investigates the overarching factors within these domains in a logical order, captured in one place for those seeking to research and learn more about these areas.This two-volume set is the first dedicated scholarly collection to consolidate the research, theorising, industry practices and future implications. It brings together the critical factors in digital and social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital and social media marketing.