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The Routledge Companion to the Future of Marketing at Meripustak

The Routledge Companion to the Future of Marketing

Books from same Author: Luiz Moutinho and Enrique Bigne and Ajay K Manrai

Books from same Publisher: Routledge

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    • General Information  
    Author(s)Luiz Moutinho and Enrique Bigne and Ajay K Manrai
    PublisherRoutledge
    Edition1st Edition
    ISBN9780415625920
    Pages504
    BindingHardcover
    LanguageEnglish
    Publish YearJanuary 2014

    Description

    Routledge The Routledge Companion to the Future of Marketing by Luiz Moutinho and Enrique Bigne and Ajay K Manrai

    The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field