The Routledge Companion to Marketing and Society 1st Edition 2022

Description

Taylor and Francis Ltd The Routledge Companion to Marketing and Society 1st Edition 2022 by Kubacki, Krzysztof

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended)._x000D__x000D_This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking._x000D__x000D_This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies._x000D_ _x000D_ The social impact of the relationship between marketing and society: an introduction_x000D_ _x000D_ Krzysztof Kubacki, Lukas Parker, Christine Domegan and Linda Brennan_x000D_ _x000D_ A. Marketing for social impact: an overview_x000D_ _x000D_ 1. Systems thinking in marketing for social impact_x000D_ _x000D_ Roger Layton, Christine Domegan and Linda Brennan_x000D_ _x000D_ 2. Value-based exchanges in macromarketing perspective_x000D_ _x000D_ Mark Peterson_x000D_ _x000D_ 3. Digitization and consumer choice_x000D_ _x000D_ Alex Reppel_x000D_ _x000D_ 4. Quantified self: from citizen science to commodified subjects _x000D_ _x000D_ Tanja Kamin and Andreja Vezovnik_x000D_ _x000D_ 5. Evaluation of the social impact of marketing_x000D_ _x000D_ Joy Parkinson and Jay Naidu_x000D_ _x000D_ B. Marketing and consumer issues_x000D_ _x000D_ 6. Consumption and well-being_x000D_ _x000D_ Alexandra Ganglmair-Wooliscroft_x000D_ _x000D_ 7. Consumer activism and social movements_x000D_ _x000D_ Jessica Vredenburg and Amanda Spry_x000D_ _x000D_ 8. Consumer privacy_x000D_ _x000D_ Eathar Abdul-Ghani_x000D_ _x000D_ 9. Gendered marketing and feminism_x000D_ _x000D_ Lauren Gurrieri, Hayden D. Cahill, Fiona Finn, Laura McVey and Sadaf Sagheer_x000D_ _x000D_ 10. A conceptual framework for managing excessive social media use_x000D_ _x000D_ Kseniia Zahrai, Ekant Veer, Paul W. Ballantine and Huibert Peter de Vries_x000D_ _x000D_ C. Commercial marketing_x000D_ _x000D_ 11. Brands and branding: symbols of progress in society_x000D_ _x000D_ Samuelson Appau and Kofi Poku_x000D_ _x000D_ 12. Corporate social marketing_x000D_ _x000D_ Alexander Campbell, Sameer Deshpande and Sharyn Rundle-Thiele_x000D_ _x000D_ 13. Sustainability marketing and the environmental impact of marketing_x000D_ _x000D_ Ann-Marie Kennedy and Sommer Kapitan_x000D_ _x000D_ 14. Credibility vs. transparency in green marketing_x000D_ _x000D_ Sommer Kapitan_x000D_ _x000D_ 15. Social enterprises and B2B relationships: towards a typology_x000D_ _x000D_ Nathalie Norregaard Larsen, Martin Hannibal and Natasha Evers_x000D_ _x000D_ D. Non-profit marketing_x000D_ _x000D_ 16. Communicating for social impact: upstream and downstream considerations_x000D_ _x000D_ P. Christopher Palmedo_x000D_ _x000D_ 17. Social marketing_x000D_ _x000D_ W. Douglas Evans and Jeff French_x000D_ _x000D_ 18. The global campaign against tobacco: a brief history_x000D_ _x000D_ Jackie Dickenson and Robert Crawford_x000D_ _x000D_ 19. Non-profit and charity marketing: navigating amidst the growing markets for 'social conscience and pressure for purpose'_x000D_ _x000D_ Rita Kottasz, Ian MacQuillin and Roger Bennett_x000D_ _x000D_ 20. The Tempest: marketing the arts for social impact in a pandemic_x000D_ _x000D_ Ruth Rentschler, Bianca Araujo and Boram Lee_x000D_ _x000D_ 21. The impact of political marketing on the well-being of society_x000D_ _x000D_ Jennifer Lees-Marshment, Edward Elder and Joyce Manyo_x000D_ _x000D_ E. The future of marketing for social impact_x000D_ _x000D_ 22. Marketing in a time of Covid-19: how we got here and what to do next_x000D_ _x000D_ Gerard Hastings_x000D_ _x000D_ 23. Marketing and climate emergency: it is profitable to let the world go to hell_x000D_ _x000D_ Hamilton Coimbra Carvalho_x000D_ _x000D_ 24. Interdisciplinary approaches to marketing for social impact_x000D_ _x000D_ Pia Polsa, Lukas Parker and Linda Brennan_x000D_ _x000D_ 25. Marketing to foster development in the Global South_x000D_ _x000D_ Nathaly Aya Pastrana, Khai Trieu Tran and Irma Martam_x000D_ _x000D_ 26. Marketing and the UN SGDs_x000D_ _x000D_ Rowena K Merritt, Hajra Hafeez-ur-Rehman and Nitesh Patel_x000D_ _x000D_ 27. Marketing education for social impact_x000D_ _x000D_ Michael Basil and Debra Z. Basil_x000D_