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The Routledge Companion To Coopetition Strategies at Meripustak

The Routledge Companion To Coopetition Strategies

Books from same Author: Fernandez Anne-Sophie

Books from same Publisher: Routledge

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    • General Information  
    Author(s)Fernandez Anne-Sophie
    PublisherRoutledge
    ISBN9781138736894
    Pages422
    BindingHardback
    Language English
    Publish YearSeptember 2018

    Description

    Routledge The Routledge Companion To Coopetition Strategies by Fernandez Anne-Sophie

    As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking.