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The Next Big Thing at Meripustak

The Next Big Thing

Books from same Author: William Higham

Books from same Publisher: Kogan Page India Pvt. Limited

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)William Higham
    PublisherKogan Page India Pvt. Limited
    ISBN9780749460730
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2010

    Description

    Kogan Page India Pvt. Limited The Next Big Thing by William Higham

    Consumers today are more powerful and changeable than ever. Their actions have a massive impact on business and society alike. For companies to survive they need to understand how to anticipate and capitalize on consumer change. If they wait to react to it they are likely to miss the market. Correctly predicting consumer attitudes tastes and behaviours by identifying and analysing the underlying trends will help you to future-proof your business strategy in todays volatile world.