Description
Springer The Hands-On Guide For Science Communicators by Lars Lindberg Christensen
This hands-on guide offers practical advice on all aspects of science communication. It features a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising, and much more. Extremely practical, the guide provides the necessary "shortcuts" to produce outreach products of high quality. All concepts are explained with simple terms and illustrative examples while check lists and short "to-the-point" overviews enable rapid progress and quick results. New science communicators as well as seasoned presenters will find this guide both helpful and inspirational. Discovering Distant Worlds.- Mercury: The Iron Planet.- Venus: The Runaway Greenhouse.- The Moon: Queen of the night.- Mars: The red planet.- Asteroids: Vermin of the skies.- Jupiter: King of the planets.- Saturn: Lightweight lord of the rings.- Uranus: The toppled giant.- Neptune: The last giant.- Pluto: King of the Kuiper Belt.- Comets: Cosmic icebergs.