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The Consumer Experience of Higher Education at Meripustak

The Consumer Experience of Higher Education

Books from same Author: Deirdre Mcardle-Clinton

Books from same Publisher: Bloomsbury

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    • General Information  
    Author(s)Deirdre Mcardle-Clinton
    PublisherBloomsbury
    Edition1st Edition
    ISBN9789394701670
    Pages280
    BindingSoftcover
    LanguageEnglish
    Publish YearFebruary 2024

    Description

    Bloomsbury The Consumer Experience of Higher Education by Deirdre Mcardle-Clinton

    This work examines the philosophy underpinning current higher education provision. Contemporary culture seems to encourage consumers to purchase products where the product is shaped by the provider and the input of the consumer is very limited. Research suggests that students, their perceptions shaped by the educational experience they have undergone, view education as a commodity and require that information be packaged for easy consumption. The purpose of this study is to examine the current situation in education against the backdrop of an emerging trend that sees education as a product and students as consumers or customers. The literature provides a basis to argue that a qualification now is frequently a simulacrum while previously it represented knowledge and competency.