The Brand Custodian My Years With the Tatas at Meripustak

The Brand Custodian My Years With the Tatas

Books from same Author: Mukund Rajan

Books from same Publisher: Harpercollins India

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  • General Information  
    Author(s)Mukund Rajan
    PublisherHarpercollins India
    ISBN9789353024864
    Pages264
    BindingHardcover
    LanguageEnglish
    Publish YearFebruary 2019

    Description

    Harpercollins India The Brand Custodian My Years With the Tatas by Mukund Rajan

    LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 Immediately upon completing his DPhil degree, young Mukund Rajan came back to India and joined the Tata group as Ratan Tata's executive assistant. Over the next twenty-three years, as he worked closely with Ratan Tata, he got an inside view of the ups and downs, the controversies and achievements of the Tata group. In this book, his memoirs, he talks of what really went on during those turbulent times and how the Tatas pulled through each of these situations. Along with that, this book offers a close portrait of the enigmatic Ratan Tata from his longest-serving executive assistant. The Brand Custodian is a study of the Tata group's evolution and explains the relevance of the conglomerate to the world we live in.show more