The Art of Shopping How we Shop and Why We Buy at Meripustak

The Art of Shopping How we Shop and Why We Buy

Books from same Author: Siemon Scamell-Katz

Books from same Publisher: Viva Books Private Limited

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  • General Information  
    Author(s)Siemon Scamell-Katz
    PublisherViva Books Private Limited
    ISBN9788130926827
    BindingPaperback with Sewin
    LanguageEnglish
    Publish YearJuly 2014

    Description

    Viva Books Private Limited The Art of Shopping How we Shop and Why We Buy by Siemon Scamell-Katz

    Everybody is a shopper—a fact no company can ignore. Based on results of never publicly seen real-world research, using ethnographic and neuroscience studies on some of the world's leading brands and retailers, this is an insider's exposé on how shoppers choose and buy brands (often without knowing how they do) and how brands can promote themselves. The author is one of the world's leading analysts of shopper behaviors. This book is the result of twenty years of pioneering research (from filming shoppers in-store to brain scanning) into how people around the world really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what brands are trying to persuade us to buy.