Description
Pearson India The Art And Science Of Business Communication Skills Concepts Cases And Applications 5Th Edition by P D Chaturvedi and Mukesh Chaturvedi
The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5th Edition, builds on the strengths of the first four editions, and provides a more comprehensive coverage with rich illustrations, practical guidelines, and a more reader-friendly design.The focus on technology and upcoming areas is a crucial feature of this edition. Sections on topics such as the use of e-mails, video conferencing, cellular phones, phone conferencing, PowerPoint presentations, and social media (Facebook, X, LinkedIn, etc.) have been updated and enriched to empower employees in contemporary organizations.Features –Inclusion of three new chapters – Storytelling (Chapter 17), Leadership Communication (Chapter 24), and Communicating Effectively with Boss (Chapter 25).Continuing from the fourth edition, the 5th edition also follows a new learning design. The text’s more interactive presentation includes many new pedagogical features.Communication Snapshots, Boxes andExhibits inside the chapters have been updated to provide a wide variety of updated concepts, cases, illustrations; and examples to prepare students for communication at the workplace.New Case Studies in the chapters present communication challenges and require students to apply their learning.