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Success Factors Of Regional Strategies For Multinational Corporations at Meripustak

Success Factors Of Regional Strategies For Multinational Corporations

Books from same Author: P Heinecke

Books from same Publisher: Springer Velage

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    • General Information  
    Author(s)P Heinecke
    PublisherSpringer Velage
    ISBN9783790826395
    Pages312
    BindingHardcover
    LanguageEnglish
    Publish YearJanuary 2011

    Description

    Springer Velage Success Factors Of Regional Strategies For Multinational Corporations by P Heinecke

    This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. The model is evaluated by means of the partial-least-squares (PLS) method on the basis of a survey-based inquiry of the Fortune Global 500 firms with success indicator data for a period of nine years. The findings highlight the importance of considering the different degrees of contextual influence in the design of regional strategies, where low degrees of regional management autonomy and high levels of regional product/service adaptation are found to be appropriate for MNCs to be regionally successful.