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Strategic Marketing Problems Cases and Comments 2000 Edition at Meripustak

Strategic Marketing Problems Cases and Comments 2000 Edition

Books from same Author: Roger A. Kerin, Robert A. Peterson

Books from same Publisher: Pearson

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    • General Information  
    Author(s)Roger A. Kerin, Robert A. Peterson
    PublisherPearson
    ISBN9780130276612
    Pages729
    BindingHardback
    LanguageEnglish
    Publish YearAugust 2000

    Description

    Pearson Strategic Marketing Problems Cases and Comments 2000 Edition by Roger A. Kerin, Robert A. Peterson

    For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.This best-selling text is dedicated to the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those concepts and tools to be employed in practice.