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Strategic Marketing Management A Process Based Approach 1ed at Meripustak

Strategic Marketing Management A Process Based Approach 1ed

Books from same Author: Luiz Moutinho And Geoff Southern

Books from same Publisher: Cengage Learning

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    • General Information  
    Author(s)Luiz Moutinho And Geoff Southern
    PublisherCengage Learning
    Edition1st Edition
    ISBN9781844800001
    Pages512
    BindingPaperBack
    LanguageEnglish
    Publish YearNovember 2009

    Description

    Cengage Learning Strategic Marketing Management A Process Based Approach 1ed by Luiz Moutinho And Geoff Southern

    Adopting a process-based approach that draws heavily on Business Process Re-Engineering (BPR), this book integrates marketing with other aspects of management such as strategy, organizational theory, strategic financial management and management accounting.