Strategic Management for Hospitality and Tourism 2010 Edition at Meripustak

Strategic Management for Hospitality and Tourism 2010 Edition

Books from same Author: Fevzi Okumus, Levent Altinay, Prakash Chathoth K

Books from same Publisher: Taylor & Francis Ltd

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Fevzi Okumus, Levent Altinay, Prakash Chathoth K
    PublisherTaylor & Francis Ltd
    ISBN9780750665223
    Pages348
    BindingPaperback
    LanguageEnglish
    Publish YearJuly 2010

    Description

    Taylor & Francis Ltd Strategic Management for Hospitality and Tourism 2010 Edition by Fevzi Okumus, Levent Altinay, Prakash Chathoth K

    Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations. This title also provides online support material for tutors and students, in the form of PowerPoint presentations, extra case studies, additional exercises and web links to aid both teaching and learning.