Strategic Management Theory & Cases an Integrated Approach 12th Ed at Meripustak

Strategic Management Theory & Cases an Integrated Approach 12th Ed

Books from same Author: Hill And Schilling And Jones

Books from same Publisher: Cengage Learning

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  • General Information  
    Author(s)Hill And Schilling And Jones
    PublisherCengage Learning
    Edition12th Edition
    ISBN9781305502277
    Pages896
    BindingHardBack
    LanguageEnglish
    Publish YearJanuary 2016

    Description

    Cengage Learning Strategic Management Theory & Cases an Integrated Approach 12th Ed by Hill And Schilling And Jones

    This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Sangamo's development of a gene editing cure for HIV, Skullcandy, Uber, Microsoft, Google, and Staples. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.