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Strategic Management Concepts A Competitive Advantage Approach 16Th Edition at Meripustak

Strategic Management Concepts A Competitive Advantage Approach 16Th Edition

Books from same Author: Fred R David and Forest

Books from same Publisher: PEARSON INDIA

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    • General Information  
    Author(s)Fred R David and Forest
    PublisherPEARSON INDIA
    Edition16th Edition
    ISBN9789353062835
    Pages422
    BindingSoftbound
    LanguageEnglish
    Publish YearApril 2018

    Description

    PEARSON INDIA Strategic Management Concepts A Competitive Advantage Approach 16Th Edition by Fred R David and Forest

    A new Chapter (9) on Global Strategy to address the key issues of entry, international coordination, stages of international development, international, employment, and measurement of performance,Some Indian cases and examples on companies like Amazon India, Satyam, Tata Group (including TCS and Tata Nano), Kingfisher, ITC, Amara Raja Group, Vodafone, Kingfisher, and Asian Paints have been added to bring the discussion a bit closer to home..