Description
PEARSON Strategic Management And Competitive Advantage Concepts Global Edition 6Th Edition 2020 Edition by Jay B. Barney / William S. Hesterly
For courses in strategy and strategic management.Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyse real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilising this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. PART I: THE TOOLS OF STRATEGIC ANALYSIS1. What is Strategy and the Strategic Management Process? 2. Evaluating a Firm's External Environment 3. Evaluating a Firm's Internal Capabilities END-OF-PART I: CASES PC 1-1PART II: BUSINESS-LEVEL STRATEGIES4. Cost Leadership 5. Product Differentiation 6. Flexibility and Real Options 7. Collusion END-OF-PART II: CASES PC 2-1PART III: CORPORATE STRATEGIES8. Vertical Integration 9. Corporate Diversification 10. Organizing to Implement Corporate Diversification 11. Strategic Alliances 12. Mergers and Acquisitions END-OF-PART III: PC 3-1Appendix: Analyzing Cases and Preparing for Class Discussions Glossary Company Index Name Index Subject Index