Description
Sage Publishing Strategic Management 10th Edition by Richard Lynch and Oliver Barish
Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features:• Balanced treatment of prescriptive and emergent models of strategic management.• Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.• Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups.• 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout. • A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading.