Description
Taylor & Francis Ltd Sports Publicity A Practical Approach 2020 Edition by Joe Favorito
Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator.Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as:* Digital and social media strategy* Crisis management* Creative writing* The value of audio storytelling* The role of communications in business.This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and 'athletes as brands'; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills.The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book.