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Sport Public Relations: Managing Organizational Communication at Meripustak

Sport Public Relations: Managing Organizational Communication

Books from same Author: G. Clayton Stoldt Stephen W. Dittmore Scott Branvold

Books from same Publisher: Human Kinetics Publishers

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)G. Clayton Stoldt Stephen W. Dittmore Scott Branvold
    PublisherHuman Kinetics Publishers
    Edition..
    ISBN9780736053402
    Pages376
    BindingHardback
    LanguageEnglish
    Publish YearMarch 2006

    Description

    Human Kinetics Publishers Sport Public Relations: Managing Organizational Communication by G. Clayton Stoldt Stephen W. Dittmore Scott Branvold

    Useful as a textbook for students studying sport communications and public relations this text also serves as a reference for sport public relations media relations and communications personnel. It outlines the basics of public relations including the differences between public relations and marketing and focuses on the importance of public relations in sport including issues related to reputation management campaign planning and media relations. It discusses the legal and ethical issues sport PR professionals may encounter and also presents actual examples in which sport communication work was used for specific purposes to demonstrate how the field of sport PR has developed and its importance to effective sport management.