Description
SAGE PUBLISHING Sport Marketing 2011 Edition by Blakey
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future. Introduction to sport marketingResearch for sport marketingSport consumersSport marketing planningSport productsSport pricingIntegrated sport marketing communicationSport sponsorshipSport public relationsSport mediaPlace in sportSport marketing implementation and controlWriting a sport marketing plan