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Services Marketing Concepts Strategies And Cases at Meripustak

Services Marketing Concepts Strategies And Cases

Books from same Author: Hoffman And Bateson

Books from same Publisher: Cengage India

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Hoffman And Bateson
    PublisherCengage India
    Edition6th Editon
    ISBN9789360530044
    Pages368
    BindingPaperback
    LanguageEnglish
    Publish YearJune 2024

    Description

    Cengage India Services Marketing Concepts Strategies And Cases by Hoffman And Bateson

    Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets.