Services Marketing An Interactive Appraoch 4Th International Edition at Meripustak

Services Marketing An Interactive Appraoch 4Th International Edition

Books from same Author: Fisk R P

Books from same Publisher: Cengage Learning

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  • General Information  
    Author(s)Fisk R P
    PublisherCengage Learning
    Edition4th Edition
    ISBN9781285193908
    Pages288
    BindingSoftbound
    LanguageEnglish
    Publish YearAugust 2016

    Description

    Cengage Learning Services Marketing An Interactive Appraoch 4Th International Edition by Fisk R P

    Interactive Services Marketing, 4e, International Edition covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.